Introduction
In a world where advertisements constantly encourage us to buy the newest phone, the fastest car, or the latest fashion trend, it’s easy to assume that material possessions are the key to happiness. Yet research shows otherwise.
A major study from the University of Colorado Boulder, led by Assistant Professor Leaf Van Boven, reveals that people who spend their money on experiences—not material items—consistently report higher levels of happiness.
The findings are based on multiple studies, including a nationwide survey of more than 12,000 Americans. Across age groups, incomes, and backgrounds, one pattern emerged clearly: experiences create deeper and longer-lasting joy than things ever could.
This article explores the science behind the findings, why experiences enrich our lives, and practical ways you can focus on experiences to increase your long-term happiness.
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Why Experiences Matter More Than Things
Experiences influence who we are as individuals. The vacations we take, the concerts we attend, and the dinners we share with loved ones become part of our personal narrative. These moments shape our identity and influence how we perceive the world.
Material possessions, by contrast, may bring short-term excitement, but that thrill quickly fades. A new gadget, piece of clothing, or trendy item often loses its appeal as soon as something newer arrives.
Experiences leave lasting memories; material things rarely do. Over time, experiences become part of our story, while objects are easily forgotten or replaced.
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The Role of Social Connection in Happiness
One of the most powerful insights from the study is how experiences strengthen relationships. Experiences often bring people together. Whether traveling with friends, celebrating milestones with family, or exploring new activities with a partner, shared moments create emotional bonds.
Research shows that these relational memories carry more emotional weight than any object. They become stories we tell, laugh about, and revisit for years. Even small, everyday experiences—like a spontaneous road trip, a picnic, or a night out—can turn into cherished memories because they involve genuine connection.
Material possessions rarely provide the same depth of emotional attachment. While a new item may impress momentarily, it does not foster relationships or shared joy in the long term.
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Why Experiences Age Better Than Objects
Experiences grow more valuable over time, whereas material things typically lose their novelty:
A new device becomes outdated.
Fashion trends go out of style.
Gadgets or collectibles lose their initial thrill.
Experiences, however, often grow sweeter with memory. A trip that was imperfect may become a funny story years later. A concert remembered fondly continues to bring joy long after the final note. This emotional evolution increases long-term well-being and creates a positive narrative for life.
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Reducing Comparison and Increasing Contentment
Material possessions often encourage comparison. Seeing someone else’s car, phone, or outfit can spark envy and dissatisfaction. Experiences, on the other hand, are personal and unique. No two people experience a trip, concert, or moment in exactly the same way.
This uniqueness reduces social comparison and fosters genuine contentment. Choosing experiences over things allows people to enjoy life on their terms, focusing on personal growth and meaningful memories rather than status symbols.
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Practical Ways to Invest in Experiences
Investing in experiences doesn’t require spending a fortune. Even small, everyday experiences can have a significant impact on happiness:
Learning a new hobby or skill
Taking a short day trip or nature walk
Spending quality time with family and friends
Attending a local event or workshop
Trying something new with a partner or loved one
The key is to focus on experiences that enrich your life, strengthen relationships, and become part of your personal story.
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How Experiences Contribute to Long-Term Happiness
Memory and Identity: Experiences become part of your personal narrative and identity.
Social Bonds: Shared experiences create lasting connections.
Perspective and Growth: Trying new things helps you grow, adapt, and learn.
Emotional Depth: Experiences are often associated with strong emotions, making them more memorable.
By contrast, material possessions provide a short-lived thrill and rarely contribute to personal development or meaningful relationships.
Final Thoughts
As society becomes more focused on consumption and possessions, research reminds us that true happiness often comes from intangible moments: laughter, connection, discovery, and growth. Experiences shape who we are, create enduring memories, and offer joy that lasts far longer than material objects.
So the next time you consider spending money, think about investing in experiences rather than things. Your future self — and your long-term happiness — will thank you.
Author
Manan Mani
The Humorous Side
Disclaimer
This article is for informational purposes only and does not provide financial, psychological, or personal advice.